Air Arabia, the first and largest low-cost carrier (LCC) in the Middle East and North Africa, today became the first UAE-based airline to launch a mobile application for Apple devices.

The Air Arabia iOS App, which can be downloaded free from the App Store, allows passengers to easily purchase tickets, review and amend bookings and select seats using their iPhone. It also offers connectivity to the airline’s website and call centres, as well as access to an abundance of useful travel information. Simply visit www.appstore.com/Airarabia to download the app.

“A key attraction of Air Arabia has always been our simple and hassle-free bookings,” said Adel Ali, Chief Executive Officer, Air Arabia Group. “The airline places great importance on leveraging new technologies to enhance the overall experience of flying with Air Arabia. Our new application for iPhone will now make it even easier for our passengers to interact with us, while keeping Air Arabia at the forefront of deploying smartphone technology in the Middle East aviation sector.”

The newly launched iOS app allows customers to book tickets, manage their bookings and add services conveniently through their iPhones. Air Arabia has always put digital communications channels at the heart of its business model, with new functionality continually added to its online and mobile platforms. The airline’s iOS App follows the recent launch of its mobile website, which allows passengers to access the features of www.airarabia.com from any smartphone, anywhere in the world.

These channels complement Air Arabia’s extensive range of distribution and payment channels, which includes travel agents, call centres, sales shops, cash collection points and many others.