Air Arabia, the Middle East and North Africa’s first and largest low cost carrier, today launched ‘Airewards’, the first ever Low Cost Carrier rewards program in the MENA region, which makes earning and redeeming points effortless.

Airewards is designed to offer the same simple, transparent and value-packed experience that customers associate with Air Arabia. Points are based on money spent rather than distance flown, and can be earned on any product or service purchased from the airline. This online loyalty program also offers unparalleled flexibility when redeeming points, with the availably of a variety of payment and reward options, without any blackout dates or limitations on availability.

“Air Arabia is proud to unveil Airewards, the region’s first ever low cost carrier loyalty program and a major step forward in how we engage with our customers” said Adel A. Ali, Group Chief Executive Officer of Air Arabia. “Air Arabia has always used innovative products and cutting edge technology to provide customers with a hassle-free travel experience. The launch of Airewards falls in line with the airline’s commitment to put value for money proposition at the heart of its business model. This program not only sets the standard for the low-cost aviation industry, it also allows us to say a big thank you to the millions of loyal passengers who chose to frequently fly with our airline.”

Joining Airewards is free and open for everyone. Members can earn and redeem their points while traveling with Air Arabia via its hubs in the UAE and Morocco. Members will also be the first to learn about promotions and new routes, schedules and launches.

Program features have been specifically designed with Air Arabia’s customers in mind and points can be earned and shared with anyone. For passengers who fly frequently for business and then occasionally with their whole family, Airewards offers a dedicated “Family Account” for up to eight relatives to enable faster earning and quicker redemption.

Airewards act like a currency with 100points equal toUS$1. They can be redeemed via the Air Arabia website on flights, baggage and ancillaries, using only points or a combination of points and cash. The program offers unlimited availability and no blackout dates.

To learn more about Airewards, please visit www.airarabia.com.