Sharjah Islamic Bank, SIB, has announced that it has been awarded the prestigious ‘Best Voice of The Customer Programme’ award at the Middle East Call Centre Awards 2017.

Hosted by INSIGHTS Middle East, the award aims to establish unequivocal world leaders in peer-selected, evidence-based reviews of call centres in the region.

The Middle East Call Centre Awards 2017 is the most important event in the Middle East call centre calendar. SIB has been working by innovating, designing and improving service processes and procedures to constantly empower and engage its customers.

Speaking on the occasion, Mohammed Abdullah, CEO of SIB, said, "We are honoured to receive this award at the most prestigious awards ceremony in the Middle East call centre industry. The award recognises how SIB’s call centre contributes to the organisation’s strategy and the level of importance it places on the ‘Voice of Customer’ programme implementation.

"SIB’s call centre has shown the highest alignment with effective programme implementation and outcomes among competitors locally, regionally, and among other Middle Eastern call centres. Through our best practices, we have successfully fought off strong competition from worthy competitors all over the region," he added.

Receiving this award underlines SIB’s commitment to consistently engaging clients and striving to listen and learn from two-way communication. Overall, service assurance is the heart of SIB and is part of its core commitment to customers.