Sharjah Investment and Development Authority (Shurooq) has announced the appointment of Yousef AlMutawa as the CEO of the Sharjah Sustainable City project, launched this March by His Highness Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. It is the first urban mixed-use real estate and property project in the emirate that will meet the highest standards of green economy and environmental sustainability.

The project, which sales are open for buyers and investors, is the outcome of a strategic partnership between Shurooq and Diamond Developers.

AlMutawa is also Shurooq’s Director of Operations. His appointment is a reinforcement of Shurooq’s longstanding strategy to invest in human capital and nurture young professionals to take leadership positions. The authority has been providing its platform for their innovative ideas and leading projects to take shape, and to increase the inflow of investments into the emirate.

His Excellency Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, said the appointment of AlMutawa reflected the authority’s vision to invest in young leaders and support them to play a key role in driving the development of Sharjah and the UAE. 

He added that AlMutawa’s expertise would be a valuable asset to the authority in developing the Sharjah Sustainability City and providing the best services to investors and potential buyers. He pointed out that as per Shurooq’s expansion strategy to develop more tourism, real estate and commercial projects, there was a need for nurturing the workforce’s skills, creating more jobs and offering the younger generation opportunities to thrive in leadership roles.

AlMutawa thanked Shurooq for giving him the chance to be part of this vital project as an expert in providing premium services to investors and buyers and forging partnerships with government and private entities to improve the property project’s performance.

"Taking a leading role in Shurooq, one of the key drivers of economic and investment growth in Sharjah, is an exceptional opportunity to take part in the development of the economic sector in the emirate as well as enrich my career,” said AlMutawa.

Sharjah Sustainable City is an AED 2 billion mixed-use project. Being developed on a 7.2 million sqft plot, it will feature 1,120 villas in different designs upon completion, and offer up to 100 percent savings on electricity and water bills. The community will also have eight green houses with vertical farms. The city will also boast a fully integrated and autonomous shuttle service, to achieve its ambition of creating an excellent city that supports sustainable and sustainable community life in Sharjah. It will be the emirate’s first Net Zero Energy community in the emirate, poised to be a landmark contribution to the global environmental movement, especially climate change.

The project’s sales office is located in Al Majaz Waterfront, where potential buyers can explore the villa architectural designs that are being developed as 3, 4 and 5 bedroom units on 2,035 – 3,630 sqft plots. Each villa type is being designed to offer buyers the perfect combination of comfort, private, practicality and style. Additionally, residents will be able to enjoy several other amenities within the community, including a shopping centre, a venue to host social events, health clubs, swimming pools, cycling and jogging tracks, restaurants, nurseries, medical clinics and a mosque. All of these public facilities will also be built on eco-friendly principles.

Founded in 2009, Shurooq is the driving force behind the transformation of Sharjah into an investment, tourism and trading hub. Shurooq is mandated to evaluate and follow up tourism, investment and heritage-related infrastructure projects, in addition to its participation in the emirate’s comprehensive development.

The authority also provides facilities for investors and all investment activities in collaboration with other entities and authorities, by establishing a comprehensive information center that illuminates investment opportunities in the emirate.