Sharjah Broadcasting Authority (SBA) has released a book titled Calls from HH Ruler of Sharjah to Sharjah Radio's Direct Line Programme, at the Sharjah International Book Fair (SIBF) 2019. The work presents a detailed seven-year account of the counsel, opinions and interventions offered by HH Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah from December 2011 – 17, during calls he made to Sharjah Radio's Direct Line Programme aired on Sharjah Television and Radio. 

Published by Al-Qasimi Publications, the book presents the Sharjah Ruler’s strategic mindset and is an excellent reference for government departments, researchers and the media who are following up on the needs, suggestions and complaints of members of society. In addition to documenting the innovative solutions to community’s challenges and key advice His Highness offered to young Emiratis during these calls, the book is an exemplary and actionable model in management because many of His Highness’s ideas and thoughts shared on the programme have become projects that were implemented and came to fruition exactly the way he described them. 

HE Mohammed Khalaf, Director General of Sharjah Broadcasting Authority (SBA), said: “The book reflects the Sharjah Ruler’s wise vision and strategy that promotes transparency in the management of the emirate's public affairs. We hope the book will serve as a useful reference to those who want to gain an in-depth understanding of how Sharjah has built and managed its unique cultural and developmental project over the years.  The book also offers information on the history of the UAE, the GCC and Arab World".

Muhannad Abu Saeeda, Director of Al-Qasimi Publications, said: “The book describes the vision the Ruler of Sharjah has for the emirate’s media sector, and highlights media’s role in promoting community development in Sharjah and shaping public opinion. The book embodies His Highness’s commitment to communicate with all members of society, and is a great insight into his personality not only as a ruler but also as a human being, an intellectual and researcher.” 

In the first chapter, the book underscores the call of HH, in which he praises the initiative of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE to increase the salaries of citizens, and discusses other topics.

In the second chapter, the book documents the Sharjah Ruler’s opinions on various topics including housing problems, increasing the salaries of retired personnel, supporting teachers, in addition to interventions on Sharjah the Capital of Islamic Culture, the importance of supporting scientific research and strengthening family systems in society. Other comments include employment policies in Sharjah, desert plants and health insurance for the elderly.

The book concludes with an intervention on Sharjah’s budget, the promotion of the Arabic language, in addition to comments about markets in Sharjah, scholarships and cultural and development projects.