Etisalat UAE, branded as etisalat e&'s all-in-one free voice and video call app 'GoChat Messenger' exceeded 3.5 million global downloads due to its hassle-free experience to easily make and receive voice and video calls, chat with friends and family, transfer money to their families, pay bills, play games, stay updated with the latest news and events, access rewards, order groceries as well as receive the latest football updates.

The popular messenger app now also includes new features like the GoChat channels enabling customers to follow their favourite brands to stay updated on offers, discounts, new launches varying from fashion to automobiles and food to many more. The services section also includes grocery shopping.

For GoChat's loyal customers, a new 'Invite and Earn' campaign has been introduced, enabling them to earn up to 2500 smiles points every day for inviting friends and family to join GoChat messenger.

With Go Football, sports lovers can stay updated on everything related to world cup and other football news including match schedules, results, players and more.

A new gaming section has been introduced on top of the currently free-to-play games, allowing users to have the opportunity to compete in and win various challenges, tournaments, battles and trivia.

GoChat Messenger is a global application that can be downloaded by anyone in the world, only requiring a mobile number for registration, connecting the UAE population with friends and family across the globe and can be downloaded via Android and iOS app stores. Customers can also make international and local money transfers including bill payments through eWallet.  GoChat Messenger also offers customers trustworthy and reliable home services including home cleaning, PCR at home, salon at home as well gifting services at their fingertips.

The app offers unique features making it an all-encompassing app for life in the UAE. With GoChat Messenger, customers will remain up to date with the latest news and events in the country whilst staying entertained with free-to-play games as an embedded feature.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group's main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group's home market and e& international markets, upholding the Group's rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group's various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group's global presence.