Sheikha Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Publishers Association (EPA), has launched the "Read You're in Sharjah" campaign, implemented by Menassah Distribution Company.

The initiative aims to foster a culture of reading across society and solidify Sharjah's reputation as the cultural capital of the Arab world.

Inspired by Sharjah's renowned slogan, "Smile You Are in Sharjah," the campaign celebrates the emirate's profound reverence for books and knowledge. Sharjah, acclaimed as the "World Book Capital" in 2019 for its steadfast support of culture, reading, and literature, epitomises a beacon for intellectual pursuits.

Sheikha Bodour underlined the campaign's mission to embed reading as a daily practice, particularly among youth and adolescents. She emphasised the collective responsibility of cultural institutions in Sharjah to inspire and engage the younger generation through tailored initiatives that resonate with their interests, nurturing their knowledge and awareness.

She added that aligned with Sharjah's cultural aspirations and a global outreach through literature, the campaign reflects a commitment to cultivating cultural creativity in the Arabic language.

Rashid Al-Kous, General Manager of Menassah Distribution Company, stated that the campaign, under the patronage of Sheikha Bodour Al Qasimi, reflects Menassah's commitment to instilling a love of reading in future generations and promoting Emirati publishers' publications.

He added that the campaign aims to offer high-quality Emirati and Arab cultural content to community members and encourage reading in the Arabic language. It aligns with the visions of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah.

The campaign spotlights Sharjah's rich cultural heritage, integrating reading spaces within the emirate's historical landmarks to perpetuate its authentic values through generations.

Menassah Distribution Company plans an extensive promotional drive targeting Sharjah's local community, focusing on engaging the youth through compelling narratives.