As further testimony of its operational reliability, great value services and widespread customer appeal, Air Arabia, the first and largest low-cost carrier (LCC) in the Middle East and North Africa, announced that it has been named ‘Best Low-Cost Airline’ at the Business Traveller Awards Middle East.

This prestigious award further strengthens Air Arabia’s leadership position in the LCC sector in the Middle East and North Africa (MENA) region, and highlights its ability to consistently deliver best-value services without compromising on quality, despite the tough economic climate.

“We are very proud that Air Arabia has been recognised as the best low-cost carrier in the Middle East by both our customers and industry specialists,” said Air Arabia Group CEO and board member, Adel Ali, following the awards ceremony held in Jumeirah Emirates Towers in Dubai.

“2009 was a challenging year for the industry as a whole, and as a result, Air Arabia is more focused on its value for money offerings. We look forward to delighting our customers by offering them superior value and excellent service when they travel with us across this vibrant region” added Ali.

Air Arabia currently provides service to 60 destinations across Europe, the Middle East, Africa and Asia from its hubs in UAE and Morocco. The low-cost carrier will shortly introduce service across the Europe, Middle East and Africa region through Air Arabia “Egypt,” the carrier’s Alexandria-based joint venture company formed in cooperation with the Travco Group, the Middle East’s largest travel and hospitality group.