Sharjah Islamic Bank (SIB) recently organized a ceremony honouring the winners of the 6th Customer Service Champions Program 2010. The ceremony was held at SIB’s main branch in Dubai, in the presence of various senior bank officials and employees, as well as a number of guests and media representatives.

The panel of judges selected SIB’s main branch in Dubai as winner of the “Best Branch Award” for the third consecutive cycle. It was awarded in recognition of the high quality of services rendered to customers, the outstanding growth rate achieved, as well as for the wide variety of valuable banking services offered to various groups of customers.

Ms. Bassma Ali Al Saridi, Customer Service Officer at the Dibba Branch, won the Customer Service Champion for the individual category in recognition of her outstanding performance and noticeable efforts, which have significantly contributed to an increase in the customer satisfaction rate at the branch.

Speaking on the occasion, Mr. Amin Al Sahlawi, Regional Manager of Sharjah Islamic Bank and Director of the Program, said: “This year’s awards are in line with the keenness of the bank’s departments, branches and employees to implement programs that call for enhancing customer care, as customers are the most important assets in the banking field. These programs also aim to align with the goals of the bank by upgrading Islamic banking performance standards to the highest levels.

“The announcement of some departments and branches as winners of the Customer Service Champions Program is never meant to underestimate the capabilities of others. We are confident that there are so many branches and individuals who are worthy of such recognition in this non-stop race towards excellence. The award places additional responsibility on winners to persevere in the quest to achieve high levels of success and excellence,” he added.

A panel selects the winners of the Customer Service Leaders Program following a four month long evaluation process during which performance is assessed in accordance with objective and professional criteria. The 6th edition of the Customer Service Champions Program featured the addition of new criteria in order to determine the winners. The organizing committee is keen to study more options that may further improve the program, with the aim to select the winners in light of the latest developments in the local, regional and international banking industry.

Honoured employees highly appreciated this recognition by the bank’s management and affirmed their commitment to achieve the bank’s goals and maintain SIB’s high-ranking position among leading banking institutions.