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H.E Mohamed A. Al Noman, Director General of the Sharjah Commerce and Tourism Development Authority (SCTDA), has stressed the importance of strengthening relations and sharing experience with the international tourism community with the aim of further developing Sharjah’s tourism sector, since the emirate has already drawn significant tourist attention.
During his statement at a meeting with the Singapore Tourism Board which took place at the SCTDA’s headquarters yesterday, Al Noman reiterated that efforts to attract tourists and investors must continue within the framework of an integrated tourism structure in order to diversify sources of revenue and support the UAE’s national economy.
The purpose of the meeting was to facilitate an exchange of experience and ideas between the SCTDA and the Singapore Tourism Board, so as to boost cooperation and develop tourism exchange between the two parties’ travel and tourism sectors.
The meeting forms part of a series of meetings that commenced last year, alongside the SCTDA’s participation in ITP Singapore and is consistent with the Authority’s plans to target Asian markets with the aim of further increasing tourist inflow into the emirate.
Al Noman added that heritage and multicultural diversity are important in the support of tourism growth, pointing to Sharjah’s unique heritage and cultural tourism attractions. “Sharjah enjoys unique attractions for culture and heritage tourism and we strive to expand our range of promotional campaigns for the emirate on both the regional and international levels. These campaigns have already resulted in very positive responses from the Asian market,” he said.
The meeting’s discussions included a number of important suggestions for joint ventures, the most important of which was a proposal for organizing a week-long promotion of the kinds of activities typical to the emirate of Sharjah, in Singapore, in addition to a host of other activities currently under discussion. The SCTDA will cooperate with the Singapore Tourism Board to develop these projects in the near future. Mr. Al Noman said that the Authority’s goal with such initiatives is to familiarize Singaporean tourists with Sharjah’s heritage, traditions and cultural diversity. The emirate is home to 16 museums that preserve its history as far back as 5000 years and the SCTDA aims to promote this rich heritage to attract Singaporean tourists to the emirate.
Al Noman concluded his statement saying, “Singapore is undoubtedly a significant hub for tourism in East Asia and is ranked the most attractive tourist destination in Asia and 10th in the world, according to a recent report on Travel and Tourism Competitiveness published by the World Economic Forum. The SCTDA therefore considers this meeting vital to its endeavors maintain healthy communications and cooperation with leading world tourism authorities, through which the Authority aims to raise awareness of Sharjah’s tourist products and to meet the necessary requirements to simultaneously achieve its goals of economic diversification and sustainable tourism and economic growth.
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