S.K.M Air Conditioning takes pride in its association with the Sharjah Sports Club since the year 1995. The company sponsors multiple games including handball, basketball and futsal every year. What matters more than the association and sponsorship is the bonding with players, their passion for the game, and their distinctive talents. With a pledge to inspire these talents, S.K.M has been relentlessly supporting every opportunity and initiative of the club.
Being a resident company, S.K.M realizes its social responsibility towards its society. Highlighting their approach towards social development of the community, Marketing and Communications Officer Shahnam Ali says, “We actively organize and participate in activities and initiatives to improve the quality of people’s lives by way of encouraging sports activities in the region, creating traffic awareness, conserving the natural resources specifically energy and water, preserving our environment or simply celebrating the Spirit of the Union with National Days. It creates a sense of belonging and ownership in making the world a better place and we want to instill this spirit of accountability in every employee.”
The intense aspiration to patronize sports and talented sportsmen in the region roots back to the founder members who were ardent players themselves. At a national level S.K.M has supported the handball premier league each year, the handball President's Cup, UAE Vice President Cup, and the Confederation Cup. At an international level, SKM sponsors the Sharjah International Basketball Championship every year in September. For 2015 S.K.M has fully sponsored the handball team on all levels. Previously SKM sponsored the swimming, karate and handball championships as well.
Acknowledging the support given by S.K.M to the club teams, spokesperson and General Secretary of Sharjah Sports Club, Issa Hilal Al Hazami, stated, “We thank S.K.M Air Conditioning for their valuable encouragement and contribution to our teams and appreciate their effective role in supporting UAE sports, particularly in the Emirate of Sharjah, which has had a significant impact in developing talented sportsmen of the country.”
S.K.M employees volunteer to support tournaments and cheer the teams. Employees are welcome to visit the club over weekends, spend time playing the sport of their choice and pursue their interests.
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