Rising demand from processed and packaged food industry is providing a fertile ground for flexible packaging industry to flourish in Middle East and Africa region.

According to PCI Films Consulting, the Middle East flexible packaging market is set to grow by 5% a year over the next five years, on back of increasing investment in food production and processing, rising flexible packaging production capacity and better penetration of pre-packed foods.

This fact is set to underscore the significance of the international plastics exhibition and conference, the 3rd Plastivision Arabia 2016, which will be held at Expo Centre Sharjah from February 22 to 25 in 2016.
Raising prospects for further growth, studies point out that the US$4 billion regional flexible packaging market has a per capita consumption of just over US$3, compared to Europe’s US$30.

“The flexible packaging market is growing more quickly than traditional rigid packaging markets. There are several factors that underpin the growth of flexible packaging in the region, including a rapidly growing young population, economic growth, continued urbanisation, and a changing consumer lifestyle that calls for new convenient products,” said Mr. Harish Dharamsi, Chairman of Plastivision Arabia organizing committee, 2016.

In fact the processed and pre-packaged food accounts for more than 50% of the GCC food industry and is the biggest growth driver for the region’s largely fragmented flexible packaging industry.

With the exception of GCC, most of the Middle Eastern countries are net importers of flexible packaging, offering significant opportunities in building converter expertise in the faster growing added-value sectors of the market’s flexible packaging industry.

Plastivision Arabia will offer manufacturers and dealers a great opportunity to showcase equipment and systems for flexible packaging applications to the regional industry.

“Moreover, our tie-up with All India Plastics Manufacturers Association (AIPMA), the oldest and the largest apex body of the plastic industry in India, will help in tapping into the technical capability of the Indian converting industry and bringing together value-added flexible packaging material, packaging and converting machines from India,” added Mr. Saif Al Midfa, CEO of Expo Centre Sharjah.

Plastivision Arabia 2016 will also feature the 3rd Arabia Mold, which will be held in association with DEMAT, the organizer of world-renowned EuroMold, the world’s leading fair for mold-making & tooling, design and application development.

Arabia Mold will provide an ideal opportunity for the regional dies and molds industry to upgrade its know-how and keep pace with the latest developments in this segment.
The 2nd edition of Print Pack Arabia, which is jointly organised by Expo Centre Sharjah and the Indian Printing, Packaging and Allied Machinery Manufacturers' Association (IPAMA), will also be held concurrently.
 

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