Sharjah Commerce and Tourism Development Authority is once again focusing on India as a major future market in which to promote Sharjah’s tourism potential as part of its overseas promotion strategy. The delegation from the emirate held a series of workshops and meetings with decision makers and major travel and tourism companies in the country.

The December roadshow covered four cities: Delhi, Mumbai, Ahmedabad and Kochi. The delegation led by SCTDA includes representatives from Sharjah’s hospitality and tourism sector, includingSharjah Investment and Development Authority “Shurooq”, Air Arabia, Sharjah Airport Travel Agency,  CozmoTravel,  Holiday International Hotel, Marbella Resort, Oceanic Hotel, Sheraton Sharjah Beach Resort and Spa, Copthorne Hotel Sharjah, and Ramada Hotel.

HE Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Considering that India is one of the biggest markets exporting tourists to Sharjah, SCTDA concluded the promotional tours for this year with the India roadshow. The roadshow focused on promoting the prominent tourism projects coming up in the emirate as well as events and festivals such as Sharjah Water Festival and World Championship Formula 1 Grand Prix and Aqua Bike championships which are set to take place in December this year.”

Sharjah has been organising promotional tours throughout the year targeting a range of markets to strengthen the emirate’s leading position as a global tourist destination that attracts visitors from around the world. SCTDA is also aiming to increase the number of tourists each year, especially from major markets such as India.

The India tour which began with a roadshow in Delhi, visited Ahmedabad, and proceeded to Mumbai. The tour concluded with a roadshow in Kochi.

The emirate of Sharjah attracted more than 135,000 tourists from India in 2014, recording a 23 per cent increase compared to 2013. The UAE has close ties with India and hosts a large number of residents from the Indian community. Sharjah is one of the favourite cities for tourists from India with Air Arabia connecting the emirate with 13 Indian cities through 112 flights a week. Sharjah also offers visitors to the emirate a rich blend of heritage and culture, entertainment and leisure activities.

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