As the guest numbers from China continue to grow, Sharjah Tourism organizes another event focused on continuing to grow this segment even further.

Sharjah Commerce and Tourism Development Authority is hosting 15 of the major outbound Chinese travel companies from the East coast of China on a familiarisation visit to Sharjah over the coming week. The travel operators are having a full immersion of the emirate and are being exposed to all facets from shopping, to heritage and destination activities during their stay. As part of the programme they will attend a workshop with all the key local industry stakeholders with the objective of signing contracts for increased business over the coming years.

His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA said: “The year 2016 brought many achievements and successes to Sharjah. The emirate is reaping the benefits of the forward-thinking initiatives and bold projects and campaigns we have been working on all year. This year in the first two months we have already exceeded all expectations. The roadshows covering major cities in China and India are already showing net gains and we have just returned from successful events in Germany and Russia. These countries firmly retained their spots among the top ten source markets for Sharjah, with China and Russia registering double-digit growth rates in 2016 which we are anxious to develop further throughout 2017”.

China grew by 63% in 2016 against 2015 figures and is the sixth largest source market for guests to the emirate. The new visa on arrival for China visitors has really offered wider opportunities to further potential growth. Further Fam visits have been planned aligned with sales visits, and overseas exhibitions covering key cities in China. Work will also begin with Malaysian markets this year.

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