Sharjah Commerce and Tourism Development Authority, SCTDA, has launched the first Sharjah Summer, an array of entertainment, arts and cultural events and shows aimed at boosting the emirate's tourism. 

Organised by 28 public and private sectors entities across the emirate, the fair will run from 27th June to 8th September, 2017, and includes a package of world-class events and promotions. 

The announcement was made at a press conference on Monday during a Sohour banquet held at the Sharjah Chamber of Commerce and Industry. Senior public sector officials, private sector personalities and media representatives attended the unveiling of the summer-long campaign. 

The SCTDA Chairman, Khalid Jasim Al Midfa, told attendees, "What is special about this event is that it combines for the first time the endeavours of the public and private sectors under the umbrella of SCTDA. This is expected to boost joint efforts to promote Sharjah as a world tourism destination and attract more tourists during the summer holidays," he stressed. 

Al Midfa went on to say that with the Sharjah Summer, the emirate adds a distinctive flavour to the events it hosts for residents and tourists alike. 

The chairman also pointed out that the quality festivals and events that the emirate has organised in recent years had positive incomes in enhancing its position as an important regional centre of culture, folklore shows and arts. 

Al Midfa expressed appreciation of all the efforts taken to ensure the campaign success, saying that all stakeholders are keen on working hand in hand to assist in planning quality events, programmes and offers. "Cooperation among all partners is of utmost importance to advance the tourism sector of the Emirate of Sharjah," he said. 

The campaign agenda includes a number of creative and educational programmes, workshops, and even trips to key places and sites in Sharjah, including Heart of Sharjah, Al Qasba, Al Majaz, Al Noor Island and many other attractions. Trips organised for the first time and for all age groups can be planned for both amusement and educational purposes, he said. 

Partners in Sharjah Summer include government institutions, shopping centres, travel agencies, airlines and private sector entities. 

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