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Sharjah Municipality, in coordination with Bosch Automotive Aftermarket and its UAE service providers, has recently conducted raids on two warehouses in Sharjah’s industrial area following reports of counterfeit auto parts trade.
The raids resulted in the confiscation and destruction of more than 30,000 counterfeit auto parts of Bosch and other German brands. In addition, the counterfeit dealer was banned from participating in a major regional automotive exhibition. Bosch revealed that the authorities who carried out the raids found that some of the fake products were already packed and ready to be shipped to a neighboring GCC country.
“In our bid to fight counterfeiting, we have been working closely with our service providers who regularly update us and the municipalities with information about potential counterfeiters. We believe that this successful raid in Sharjah will send a strong message to those involved in dealing with fake auto parts that the UAE Government will not show any leniency towards offenders,” said Volker Bischoff, General Manager, Robert Bosch Middle East.
Bischoff pointed out that counterfeiters are taking advantage of Bosch’s reputation of manufacturing top quality auto spare parts. “Motorists around the world know that the Bosch brand stands for excellence and quality, and unfortunately this is what the pirate manufacturers are capitalizing on,” he said. “However, in recent years we have introduced several measures to combat product piracy, most importantly the Bosch keySecure label.”
The new Bosch keySecure label – comprising a difficult to copy hologram and a unique 15-digit code - provides the aftermarket sector, workshops and ultimately the end user with the assurance that the product inside the packaging is really genuine. Moreover, by just entering the 15-digit validation number under www.protect.bosch.com, users can check if their product is 100 per cent genuine.
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